Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author

Annie McGreevy
2026 marketing predictionsDec 16, 2025
Discover 8 marketing automation trends shaping 2026, from AI copilots to privacy-first personalization. Learn how brands can stay relevant, unified, and customer-focused.

Annie McGreevy
How to use email tags to increase email efficiencyAug 14, 2025
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Annie McGreevy
FAQs for migrating to Klaviyo Aug 13, 2025
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.

Annie McGreevy
BFCM omnichannel tactics to drive salesJul 8, 2025
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Annie McGreevy
Leading brands use Klaviyo AI for marketing successJun 24, 2025
9 brands using Klaviyo’s ai capabilities to optimize performance. Learn how they used tools like generative AI and predictive analytics to see growth.

Annie McGreevy
How to build your email marketing funnelJun 13, 2025
Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey. See brand examples and read expert insight.

Annie McGreevy
BFCM marketing lessons from 2024Jun 3, 2025
Learn what worked (and what didn’t) during BFCM 2024. Real insights from brands that broke sales records and built better customer experiences.

Annie McGreevy
10 email newsletter examples that sellMay 22, 2025
Discover 10 inspiring email newsletter examples that engage, educate, and entertain your audience. Learn creative strategies to boost email marketing success.

Annie McGreevy
How to create an email newsletterMay 15, 2025
Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers.