Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author

Annie McGreevy
2025 ecommerce marketing trends you need to knowJan 28, 2025
Unlock 2025's must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.

Annie McGreevy
How iOS 18 will affect your relationships across channelsOct 24, 2024
Learn how iOS 18's Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.

Annie McGreevy
How to stand out from election noiseSep 26, 2024
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Annie McGreevy
8 email click rate tactics to engage subscribers [+examples]Mar 7, 2024
A complete guide to improving click rates, including expert insight and brand examples.

Annie McGreevy
Behind the scenes of Klaviyo AIFeb 26, 2024
New AI tools roll out nearly every day. Learn about the intricacies behind their development with the people who built it on the Klaviyo Data Science podcast.

Annie McGreevy
Ditch Mailchimp for KlaviyoFeb 7, 2024
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Annie McGreevy
How to get leadership on board to use KlaviyoDec 15, 2023
Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Annie McGreevy
What to expect from iOS 17Dec 1, 2023
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Annie McGreevy
How to prepare for Gmail + Yahoo's new sender requirementsOct 27, 2023
Avoid the risk of lost or blocked emails, prepare for Google and Yahoo’s email sender requirements coming into effect on 1 February 2024.