Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author

Annie McGreevy
Strategies to make the most of Square email marketingSep 26, 2023
A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Annie McGreevy
Everything you need to know about email deliverabilityJul 6, 2023
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Annie McGreevy
How to market around a potential Tik-Tok ban. May 11, 2023
Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

Annie McGreevy
Wix x Klaviyo: ready to scale? We’re ready for you. Mar 21, 2023
Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

Annie McGreevy
Email marketing best practicesMar 15, 2023
Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Annie McGreevy
11 anniversary email examples to delight & surpriseFeb 23, 2023
Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

Annie McGreevy
The SMS marketing consumer sentiment report: how your brand can win more customers via textNov 14, 2022
SMS marketing is a hot new channel for brands, but do consumers like it, engage with it and buy from it? Dive in to Klaviyo's newest SMS consumer research.

Annie McGreevy
Cyberattacks are on the riseOct 21, 2022
Learn what types of cyberattacks you need to watch out for, plus how to protect your team and Klaviyo account from suspicious activity.

Annie McGreevy
You need a new Magento 2 email marketing platformSep 1, 2022
Switch to upgrade your Magento email marketing platform extension to Klaviyo to scale your business faster and improve your email deliverability.