Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Jun 14, 2023
13 best practices to create sign up forms that convert

Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.

Profile photo of author Jax Connelly
Jax Connelly
36min read
Owned marketing
Jun 8, 2023
The Klaviyo app for Buy with Prime

Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.

Profile photo of author Emily Riedy
Emily Riedy
8min read
Owned marketing
May 11, 2023
How to market around a potential Tik-Tok ban.

Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

Profile photo of author Annie McGreevy
Annie McGreevy
11min read
Owned marketing
Apr 26, 2023
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Profile photo of author Jax Connelly
Jax Connelly
16min read
Owned marketing
Apr 18, 2023
Email marketing in ecommerce: what it is + why it matters

Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Profile photo of author Jax Connelly
Jax Connelly
9min read
Owned marketing
Apr 18, 2023
4 Salesforce email marketing plug-ins

Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

Profile photo of author Jax Connelly
Jax Connelly
9min read
Owned marketing
Apr 18, 2023
5 types of BigCommerce email marketing plug-ins

The BigCommerce email marketing plug-ins you need: marketing automation, search, loyalty, customer support, and store back-up.

Profile photo of author Jax Connelly
Jax Connelly
8min read
Owned marketing
Apr 18, 2023
4 Shopify email marketing plug-ins

The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.

Profile photo of author Jax Connelly
Jax Connelly
9min read
Owned marketing
Apr 18, 2023
3 Wix email marketing plug-ins

3 must-have Wix email marketing plug-ins for ecommerce businesses: marketing automation, accounting, and loyalty.

Profile photo of author Jax Connelly
Jax Connelly
7min read