Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

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Owned marketing
Oct 17, 2023
10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

Profile photo of author Jax Connelly
Jax Connelly
16min read
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Owned marketing
Oct 17, 2023
3 steps to an ethical behavioral targeting strategy

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

Profile photo of author Jax Connelly
Jax Connelly
13min read
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Owned marketing
Oct 16, 2023
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

Profile photo of author Jax Connelly
Jax Connelly
10min read
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Owned marketing
Oct 12, 2023
Customer loyalty program tips for growth

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

Profile photo of author Tiff Regaudie
Tiff Regaudie
20min read
In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing
Owned marketing
Oct 3, 2023
How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Profile photo of author Jax Connelly
Jax Connelly
28min read
Customer Retention Marketing Strategies
Owned marketing
Aug 25, 2023
Customers retention strategies from the greats

Customer retention is more complex than ever before, so we’re sharing expert strategies, channels, and tactics that help delight and retain customers, increasing lifetime value.

Profile photo of author Kaleigh Moore
Kaleigh Moore
15min read
Owned marketing
Aug 25, 2023
Tips to scale customer acquisition ROI

Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to target right, optimize marketing efforts, and more.

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Kaleigh Moore
18min read
Image shows two friends on the street laughing and holding their phones, with text that reads: "Authentic. Organic. Honest. 16 ways UGC attracts and retains loyal customers"
Owned marketing
Jul 26, 2023
16 examples of how UGC can build trust in your brand

Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.

Profile photo of author Jax Connelly
Jax Connelly
36min read
Article card image that reads: "Reviews define your brand. Are you telling the right story?"
Owned marketing
Jun 20, 2023
Why ecommerce reviews matter—and how to get them

Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.

Profile photo of author Jax Connelly
Jax Connelly
20min read