Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

Owned marketing
Aug 27, 2021
WooCommerce popup forms tips

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms?  WooCommerce is one of the more […]

Aubrey Harper
10min read
Owned marketing
Apr 15, 2021
How to increase UK customer retention

As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.

Profile photo of author Leya Leydiker
Leya Leydiker
7min read
Owned marketing
Aug 17, 2020
Differences between SMS and email marketing

Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]

green exit sign by a door
Owned marketing
Oct 18, 2017
Build your email list with exist popups

Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.

Profile photo of author Greg d'Aboville