Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

A young person with a fade, glasses, and turtleneck attaches sticky notes to a glass wall while an older person wearing glasses looks on.
Owned marketing
Apr 6, 2022
Brand storytelling: 7 archetypes, 4 examples, 3 tips

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.

Profile photo of author Kaleigh Moore
Kaleigh Moore
11min read
a digital design of a mobile phone
Owned marketing
Mar 2, 2022
How to optimize form performance

Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.

Profile photo of author Sean Walsh
Sean Walsh
4min read
Owned marketing
Sep 3, 2021
Optimizing your VIP customer experience

The same goes for how you communicate with your new customers via email marketing and those who are most valuable to your brand—your VIPs. With your VIP customers, you already know about their unique interests and what motivates them, so you can tailor your marketing messages accordingly. After all, they already know and love your […]

Aubrey Harper
7min read