Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Featured owned marketing articles

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Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

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Emily Riedy
3min read
Owned marketing
Nov 30, 2023
Pull customers down-funnel use case

Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Consolidating your tech stack use case

Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.

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Emily Riedy
3min read

Owned marketing articles

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Owned marketing
Sep 19, 2024
4 CPG ecommerce strategies

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Profile photo of author Joshua Ogunjiofor
Image has text that reads "Building a solid Black Friday Cyber Monday Strategy"
Owned marketing
Sep 16, 2024
Build a solid BFCM strategy in 10 steps

Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.

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Milos Lepotic
14min read
Owned marketing
Sep 9, 2024
The Toast x Klaviyo integration

The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.

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Nick O'Hara
4min read
Owned marketing
Sep 3, 2024
September BFCM checklist

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

Profile photo of author Gabrielle Pitman
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Owned marketing
Aug 30, 2024
SMS for VIPs

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

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Amy Rigby
10min read
Image shows a woman in costume with children, with letters in large white text reading "Halloween Marketing"
Owned marketing
Aug 19, 2024
Halloween marketing ideas for Email + SMS

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.

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Tiff Regaudie
12min read
Owned marketing
Aug 15, 2024
Deliverability tips for sending to Yahoo

Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.

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Tonya Gordon
4min read
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Owned marketing
Aug 15, 2024
10 tasks to tackle for a record-breaking BFCM

Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

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Owned marketing
Aug 8, 2024
Flash sale email template ideas

Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.

Profile photo of author Gabrielle Pitman