Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Owned marketing articles
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.
Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.