Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Owned marketing articles
The same goes for how you communicate with your new customers via email marketing and those who are most valuable to your brand—your VIPs. With your VIP customers, you already know about their unique interests and what motivates them, so you can tailor your marketing messages accordingly. After all, they already know and love your […]
If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms? WooCommerce is one of the more […]
As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.
Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]
Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.