Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author

Jax Connelly
6 SMS marketing use cases & why they workSep 19, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

Jax Connelly
SMS marketing campaigns: 9 effective stepsSep 19, 2025
Learn how to create high-converting SMS marketing campaigns in 9 simple steps. Drive engagement, boost sales, and maximize ROI with proven strategies.

Jax Connelly
13 best practices to create sign up forms that convertMay 28, 2025
Learn how to convert website visitors into lifelong customers with these 13 sign-up form examples, + best practices from the experts.

Jax Connelly
8 advanced CDP use cases to drive customer loyaltyFeb 19, 2025
Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

Jax Connelly
How to choose the best CDP for your businessFeb 15, 2025
Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.

Jax Connelly
7 CDP benefits—even if you’re smaller than an enterpriseFeb 15, 2025
Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.

Jax Connelly
Your marketing automation guide for 2025Feb 7, 2025
Discover how marketing automation best practices can streamline customer engagement, boost sales, and personalize marketing in our complete 2025 guide.

Jax Connelly
Behavioral targeting: what it is and why it mattersDec 19, 2024
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Jax Connelly
10 ways to segment your audienceDec 19, 2024
Learn how behavioral targeting can help you use insights about your customers' actions to segment and personalize smarter.