A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.

Marketing automation allows your business to use hyper-targeted, behavior-triggered messages to reach the right people and drive more repeat sales.

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.