Jax Connelly
Posts by this author
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.
Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.