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Solution Recipe 9: Use Klaviyo Flow Webhooks to Automate Suppressions Using Segments and Klaviyo’s APIs

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

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May 17, 2022
Want to make some money? Say no to cookies

Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.

Big Heart Tea: pivoting from wholesale to DTC

For Big Heart Tea founder Lisa Govro, the pandemic was the rare kind of roller coaster ride that starts with a fall. At the beginning of 2020, the St. Louis-based entrepreneur mainly sold her organic tea wholesale, through a mix of national retailers like Anthropologie and local restaurants and cafes, like St. Louis’ Cafe Osage. […]

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Apr 27, 2022
Developer Showcase #1: Brian Whalley, Co-Founder of Wonderment

Welcome to Klaviyo’s Developer Showcase! Hello! As a brief intro, my name is Justin Fink and I lead developer marketing at Klaviyo.

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Apr 18, 2022
What no one wants you to know about attribution

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

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Apr 13, 2022
The guide to owned growth, according to regulated brands

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

SMS marketing in the UK

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

Brand storytelling: 7 archetypes, 4 examples, 3 tips

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.