All blog articles

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

Klaviyo welcomes Emily McEvilly as our new Chief Customer Officer. Emily is joining us with over 25 years of experience leading customer success for companies like Workday and Oracle.

Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.

Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.