All blog articles

Discover how lifecycle marketing transforms your CRM into a growth engine, driving retention, automation, and personalized B2C customer experiences.

Learn how to use MCP servers to automate, optimize, and personalize your BFCM campaigns. See real-world examples of brands using server-side data to boost performance and drive more sales with Klaviyo.

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

Celebrate the Festival of Lights with 7 Hanukkah marketing ideas to boost sales, engage customers, and honor tradition through quizzes, gifts, and giving back.