Lizzie Davey
Posts by this author
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
A customer doesn’t just wake up and decide to buy from you. They might see a paid ad, click a link in an email, browse your site a few times, and get an abandoned cart text before they finally convert. But if your reporting only credits the last thing someone clicked, you’re not seeing the […]
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
How to group people based on their personal context to build better relationships and deliver campaigns that resonate.
Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalization, and grow revenue.
Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.