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James Fang

James Fang

James Fang is the director of product marketing at Klaviyo, where he leads go-to-market strategies for data and analytics products. He focuses on helping customers unlock the full potential of their data through actionable insights and personalized experiences. Based in San Jose, CA, James enjoys traveling around the world and spending time with his wife and three children.

Posts by this author

James Fang
Jan 14, 2026
Locale aware catalogs: sync Shopify Markets with Klaviyo
Sync localized product catalogs from Shopify Markets into Klaviyo to deliver accurate pricing, language, and products for every customer in every region.
James Fang
Nov 22, 2025
Perplexity joins the agentic commerce wave: what it means
James Fang
Nov 13, 2025
The rise of agentic commerce and what to do next
Discover how agentic commerce—powered by AI and LLMs like ChatGPT—is transforming how consumers shop and how brands can adapt to turn conversations into conversions.
James Fang
Sep 25, 2025
Introducing data warehouse import
Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights
James Fang
Jul 31, 2025
Advanced CDP strategies for BFCM
Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM—from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.
James Fang
Feb 19, 2025
Say goodbye to complexity and hello to efficiency with KDP
Learn how Klaviyo Data Platform merges data, intelligence, and activation into one seamless system, eliminating the need for constant syncing across separate tools.
James Fang
Feb 15, 2025
Why standalone CDPs are a relic of the past—and what you should consider instead
Discover why a customer data platform (CDP) is essential, how traditional CDPs fail at personalization, and why the future lies in an embedded CDP.
James Fang
Feb 15, 2025
Less content chaos with Klaviyo's Universal Content API
Klaviyo’s Universal Content offers developers and tech partners a way to create, read, update, and delete universal content blocks programmatically. 
James Fang
Jan 23, 2025
Unlock more conversions
Boost your brand's insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.