Jake Cohen
Posts by this author
U.S. ecommerce sales jumped 8% over Labor Day weekend—showing shoppers are ready to spend, even with fewer discounts. See what this means for brands preparing for BFCM and the holiday season.
Tariffs are reshaping back-to-school shopping in 2025. See Klaviyo data on pricing, discounting, and how brands win with repeat buyers.
Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.
Learn how your brand can still drive fun purchases and meaningful retail experiences in the era of cost-conscious shopping.
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
Klaviyo has updated its attribution model to better coordinate multi-channel experiences.