Ashley Ismailovski

Ashley Ismailovski, MBA is an Email and SMS Marketing expert at SmartSites, a digital marketing agency that has been an Inc5000 fastest growing company for the last 8 years. As the director of email marketing, Ashley developed and launched the agency's email and SMS marketing services in 2021 based on documented client needs for stronger customer retention strategies. She and her team have since worked to nurture customer databases, generate stronger brand affinity, and drive millions of dollars in revenue for their clients. In 2023, Ashley joined the Klaviyo Community Champions cohort as a thought leader in email and SMS and platform expert, and was invited back to the program for a third year in 2025 after being recognized as a top performer. When she's not working with clients or engaging in discussions in the Community, you can find her speaking at conferences across the world about her tried and tested strategies for omnichannel marketing success.

Posts by this author

Ashley Ismailovski

Dec 12, 2025

Best marketing automation platforms for 2026

Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.

Ashley Ismailovski

Jul 9, 2025

Use Marketing Analytics to level up your BFCM strategy

Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.

Ashley Ismailovski

Feb 19, 2025

Wins to expect with Marketing Analytics

Discover how implementing marketing analytics can lead to immediate improvements in customer segmentation, campaign effectiveness, and ROI.

Ashley Ismailovski

Dec 10, 2024

How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Ashley Ismailovski

Oct 1, 2024

October BFCM checklist

The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]

Ashley Ismailovski

Jul 18, 2024

4 tips for better AI prompts

Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.