Alicia Chang

Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.

Posts by this author

Alicia Chang

Jan 23, 2026

Klaviyo data is now in Claude

Bring your Klaviyo marketing and customer data into Anthropic’s Claude to analyze performance, uncover insights, and take action—without exporting data or rebuilding dashboards.

Alicia Chang

Jan 14, 2026

Introducing Segments from Funnels

Turn marketing funnel analysis into actionable segments—without spreadsheets or rebuilding logic. Re-engage drop-offs and personalize faster with Segments from Funnels by Klaviyo.

Alicia Chang

Jan 14, 2026

Personalized Send Time: AI for send time optimization

Personalized send time uses AI for send time optimization, delivering messages when each shopper is most likely to engage, click, and convert.

Alicia Chang

Sep 25, 2025

Klaviyo’s MCP server is here

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Alicia Chang

Sep 15, 2025

Introducing omnichannel attribution in Klaviyo

Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.

Alicia Chang

Feb 19, 2025

Uncover trends with cohort analysis

Discover repeat purchase trends with Klaviyo’s new cohort analysis. Gain insights into customer behavior, optimize retention, and drive long-term revenue growth.

Alicia Chang

Dec 16, 2024

Marketing planning with Klaviyo analytics

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Alicia Chang

Oct 9, 2024

Attribution best practices and marketing impact

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Alicia Chang

Sep 4, 2024

Transform data for targeting and personalization

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.