All blog posts

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.

Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.

Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.

Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.

Learn how to use Klaviyo data to improve personalisation, enhance customer journeys, and boost engagement for long-term retention.