Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Featured klaviyo news articles
With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]
Klaviyo news articles

Klaviyo Customer Hub: a one-stop hub for orders, returns, and rewards. See how it transforms service into revenue opportunities.

Get to know K:AI Marketing Agent, the AI that plans, builds, and launches campaigns so marketers can save time, stay on brand, and grow faster.

Learn how Klaviyo’s new K:AI Customer Agent helps service and sales teams plan, personalize, and act throughout the entire customer journey.

Introducing Klaviyo’s Omnichannel Campaign Builder: one canvas to orchestrate personalized customer journeys across every channel from one place.

Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights

Klaviyo Helpdesk unifies customer support across email, chat, SMS, WhatsApp, and social—giving agents a 360° view of each customer. Unify your marketing and service teams to resolve issues faster and turn every conversation into growth.

Klaviyo now offers fully integrated WhatsApp marketing and data management. Orchestrate your WhatsApp efforts as part of a complete omnichannel marketing solution.

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.