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Pricing for Klaviyo

Pricing for:
How many active profiles do you have?
Active profiles
0 – 250
251 – 500
501 – 1,000
1,001 – 1,500
1,501 – 2,500
2,501 – 3,000
3,001 – 3,500
3,501 – 5,000
5,001 – 5,500
5,501 – 6,000
6,001 – 6,500
6,501 – 10,000
10,001 – 10,500
10,501 – 11,000
11,001 – 11,500
11,501 – 12,000
12,001 – 12,500
12,501 – 13,000
13,001 – 13,500
13,501 – 15,000
15,001 – 20,000
20,001 – 25,000
25,001 – 26,000
26,001 – 27,000
27,001 – 28,000
28,001 – 30,000
30,001 – 35,000
35,001 – 40,000
40,001 – 45,000
45,001 – 50,000
50,001 – 55,000
55,001 – 60,000
60,001 – 65,000
65,001 – 70,000
70,001 – 75,000
75,001 – 80,000
80,001 – 85,000
85,001 – 90,000
90,001 – 95,000
95,001 – 100,000
100,001 – 105,000
105,001 – 110,000
110,001 – 115,000
115,001 – 120,000
120,001 – 125,000
125,001 – 130,000
130,001 – 135,000
135,001 – 140,000
140,001 – 145,000
145,001 – 150,000
150,001 – 200,000
200,001 – 250,000
250,000
How many mobile messages would you like to send per month?
Mobile messages include SMS and WhatsApp, with pricing based on credits that can be used across both channels.
Messages per month
150
250
500
750
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
9,500
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
80,000
85,000
90,000
95,000
100,000
125,000
150,000
175,000
200,000
225,000
250,000
275,000
300,000
325,000
350,000
375,000
400,000
425,000
450,000
Select your country and mobile message type
Destination
Type
SMS
SMS messages are limited to 160 characters
1,250 credits
(price per send: US$0.06)
Type
1,250 credits
(price per send: US$0.06)
SMS messages are limited to 160 characters
🔥 Recommended
Email + mobile messages
starting at
US$60
per month
15,000 Emails +
1,250 mobile messaging credits per month
*Based on United Kingdom, SMS
*Any applicable network provider fees included in price
Take your marketing further by reaching customers through both email and mobile.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Email
starting at
US$45
per month
15,000 Emails per month
Grow faster with smarter email marketing that personalises at scale.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Free
Start sending emails and seeing how integrating all your data allows you to personalise even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Built-in reporting dashboards
Email support (first 60 days)
Generative AI to create content fast
Multi-channel segmentation
🔥 Recommended
Email + mobile messages
starting at
US$60
per month
15,000 Emails +
1,250 mobile messaging credits per month
*Based on United Kingdom, SMS
*Any applicable network provider fees included in price
Take your marketing further by reaching customers through both email and mobile.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.
Email
starting at
US$45
per month
15,000 Emails per month
Grow faster with smarter email marketing that personalises at scale.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Free
Start sending emails and seeing how integrating all your data allows you to personalise even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Built-in reporting dashboards
Email support (first 60 days)
Generative AI to create content fast
Multi-channel segmentation
The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.
More powerful tools for your marketing
All marketing tools require an email plan.
Reviews
price based on monthly orders
US$25
per month
How many monthly orders do you have?
50
250
1,000
2,000
3,500
10,000
15,000
25,000
50,000
100,000
150,000
200,000
400,000
600,000
800,000
1,000,000
Built-in product reviews that make everything smarter.
Get a demo
Collect and display reviews within Klaviyo, using your brand assets
Use reviews data for targeted campaigns
Automate review requests and responses
Marketing Analytics
price based on active profiles
US$100
per month
1,001 – 1,500 active profiles
*Based on active profile number selected above
Unlock advanced features for insights and reporting.
Get a demo
Target based on customer purchase behaviour
Personalise cross-sells with catalogue insights
Easily report on trends and impact
Advanced Klaviyo Data Platform
price based on total profiles
US$500
per month
How many total profiles do you have?
100,000
250,000
500,000
750,000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
Unlock advanced features for even more powerful data capabilities.
Get a demo
Includes Marketing Analytics
Sync data to warehouses and other platforms with a single source of truth
No-code transformations
AI-powered service tools for smarter support and more sales
All service tools require an email plan.
Special introductory pricing for all service products — offer ends 31/3/26
50 free conversations
Customer Agent
$0.70 per conversation
US$200
US$140
per month
special introductory price
How many monthly AI conversations do you expect?
75
100
120
140
160
180
200
220
240
260
280
300
350
400
450
500
550
600
650
700
750
800
850
900
950
1,000
1,050
1,100
1,150
1,200
1,250
1,300
1,350
1,400
1,450
1,500
1,550
1,600
1,650
1,700
1,750
1,800
1,850
1,900
1,950
2,000
2,050
2,100
2,150
2,200
2,250
2,300
2,350
2,400
2,450
2,500
2,550
2,600
2,650
2,700
2,750
2,800
2,850
2,900
2,950
3,000
3,050
3,100
3,150
3,200
3,250
3,300
3,350
3,400
3,450
3,500
3,550
3,600
3,650
3,700
3,750
3,800
3,850
3,900
3,950
4,000
4,050
4,100
4,150
4,200
4,250
4,300
4,350
4,400
4,450
4,500
4,550
4,600
4,650
4,700
4,750
4,800
4,850
4,900
4,950
5,000
A 24/7 personalised AI assistant that answers questions and recommends products.
Start 50 free conversations
Answer common questions instantly with AI that learns from your data
Dynamically recommend products based on past orders and current intent
Get going fast—Customer Agent automatically learns from your storefront
Free 30-day trial
Customer Hub
starting at
US$30
US$20
per month
special introductory price
0 – 10,000 active profiles
*Based on active profile number selected above
A personalised destination on your site where customers can self serve and find offers.
Start free trial
Drive more sales with dynamic product recommendations and offers
Empower customers to self-serve order and account management
Provide on-site FAQs and easy access to an AI or live agent
Free 30-day trial
Helpdesk
starting at
US$264
US$185
per month
special introductory price
How many monthly tickets do you have?
50
100
150
200
250
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
2,100
2,200
2,300
2,400
2,500
2,600
2,700
2,800
2,900
3,000
3,100
3,200
3,300
3,400
3,500
3,600
3,700
3,800
3,900
4,000
4,100
4,200
4,300
4,400
4,500
4,600
4,700
4,800
4,900
5,000
Your team’s AI-powered workspace for fast resolutions and smart selling opportunities.
Start free trial
Personalise responses and offers on any channel with full customer context
Assign the best agent with AI ticket tagging and skills-based routing
Trigger marketing flows or pause campaigns directly from a support ticket

Already included with Klaviyo

Unlocked with Marketing Analytics

Marketing and segment performance reports

Industry benchmarks

Customisable attribution and metrics

Multi-touch model (coming soon)

Predictive analytics and customer lifetime value

Custom prediction windows

Advanced personalisation with customisable RFM analysis

Advanced, actionable purchase pattern and catalog insights

Customer behaviour funnels and cohort reports

Audience and conversion dashboards

Already included with Klaviyo

Unlocked with Advanced KDP

Connect data from 350+ integrations

Unified, lifetime profiles

Predictive analytics

Including custom CLV prediction

Real-time segmentation

Including RFM segments

Catalogue insights for cross-sell

Data export to third-party destinations

No-code data transformations

Shopping interface showing a "Mist Sports Bra" priced at £49.99, with "Added to cart" button and navigation tabs below.
Shopping interface showing a "Mist Sports Bra" priced at £49.99, with "Added to cart" button and navigation tabs below.
KLAVIYO SERVICE
Customer Hub
The new customer hub is included with every marketing plan, driving long-lasting customer relationships by making it easier for your customers to track orders, initiate returns, and discover new products.
Get a demo
Estimated ROI with Klaviyo is 50x per year. Revenue sources: New subscribers £732,240, Campaigns £19,440, Automated flows £92,340.
Estimated ROI with Klaviyo is 50x per year. Revenue sources: New subscribers £732,240, Campaigns £19,440, Automated flows £92,340.
ROI CALCUALTOR
Calculate your estimated ROI
How much potential ROI could your brand drive with Klaviyo email and SMS? Let’s find out.
Estimate my ROI

The tools you need to scale, included with every plan

  • Hyper-precise segmentation (AI)
  • Drag-and-drop automation builder
  • Audience growth tools (AI)
  • Personalised benchmarks (AI)
  • 350+ pre-built integrations
  • Templates with built-in best practices
  • Campaigns for marketing moments
  • Experiment and testing tools (AI)
  • Customer profiles (AI)
  • 1:1 product recommendations (AI)
  • AI-powered content generation
  • Built-in compliance and deliverability (AI)
See all features

Join over 183k paying customers

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Vans logo in black text with stylised "V" extending over the other letters.CITIZEN logo in charcoal font.The Body Shop logo with stylised leaf design.Vans logo in black text with stylised "V" extending over the other letters.CITIZEN logo in charcoal font.The Body Shop logo with stylised leaf design.

Marketing pricing FAQ

We do offer a free tier. You can create an account, import and sync your data, customise templates and emails, and use many of Klaviyo’s features for free. You can send 500 emails maximum to up to 250 contacts. You also get 150 mobile credits. You’ll be prompted to upgrade once you exceed that limit.

Service pricing FAQ

Klaviyo Service  is offered in three modules — Customer Hub, AI Agent, and Helpdesk. Each can be purchased individually or bundled based on your needs.