Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Call To Action (CTA)
- Canada’s Anti-Spam Legislation (CASL)
- Canadian Telecommunications Association (CTA)
- Carrier
- Cart Abandonment
- Case Study
- Cellular Telecommunications Industry Association (CTIA)
- Click Funnels
- Click Rate
- Clicked SMS
- Cohort analysis
- Cold Email
- Common Short Code Administration (CSCA)
- Consented to Receive SMS
- Contact Card
- Content Marketing
- Content personalization
- Conversational Message
- Conversion Rate
- Conversion Tracking
- Custom Keyword
- Customer acquisition
- Customer data
- Customer data analysis
- Customer Data Platform (CDP)
- Customer experience
- Customer Journey
- Customer lifecycle management
- Customer loyalty program
- Customer Profile
- Customer Relationship Management (CRM)
- Customer retention rate
- Customer Segment
- Customer segmentation
- Customer service
- Cyber Monday
D
E
- E.123 International
- E.123 National
- E.164
- Ecommerce
- Email Address
- Email Automation
- Email Blast
- Email Campaign
- Email Compliance
- Email deliverability
- Email Fatigue
- Email Header
- Email List
- Email Marketing
- Email Marketing Re-engagement
- Email Marketing Strategy
- Email Nurture
- Email Server
- Email Service Provider (ESP)
- Engaged Segment
- Event Count in Google Analytics
- Explicit vs. Implicit Consent
- Express Consent
I
M
- Market Segment
- Marketing automation
- Marketing campaign
- Marketing campaign automation
- Marketing Program
- Marketing reporting
- Mini-TCPAs
- MMS Messaging
- MMS vs SMS
- Mobile Identification Number
- Mobile Marketing
- Mobile Originating (MO)
- Mobile Push Notification
- Mobile Terminating (MT)
- Multi-channel attribution
- Multimedia Message (MMS)
N
P
R
S
- S.H.A.F.T.
- Segmentation
- Sending Domain
- Sending number
- Sent SMS
- SEO Keyword
- Setup Wizard
- Short Code Council (SCC)
- Short Code Registry
- Short Message Service (SMS)
- Sign-up Form
- Single customer view
- Site Hosting
- SMS Compliance
- SMS Conversations
- SMS List
- SMS Short Code
- Soft Bounce
- Spam
- Spam Act 2003
- Spam Sender
- Special Character
- Subscribe Keyword
- Subscriber
- Sunsetting
- SWOT Analysis