All blog posts

All blog posts articles

Email marketing
21 May 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Tiff Regaudie
8min read
Email marketing
20 May 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Tiff Regaudie
10min read
Email marketing
16 May 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Tiff Regaudie
10min read
Manage multiple accounts with Klaviyo portfolio

Meet Klaviyo portfolio, a new feature designed to simplify the way businesses manage multiple brands and regions in our platform.

Jen Kessler
4min read
Email marketing
7 May 2024
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Tiff Regaudie
8min read
SMS marketing
6 May 2024
4 of the best SMS marketing tools

How do you choose an SMS marketing platform that delivers experiences consumer demand in 2024? We review 4 of the best

Jax Connelly
24min read
Ecommerce marketing automation - strategy & tools 2024

Key features to consider when choosing your ecommerce marketing platform.

Lizzie Davey
19min read
Email marketing
23 Apr 2024
How marketers can extract value from open rates today

Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Email marketing
16 Apr 2024
How to keep unsubscribes low and engagement high

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.