All blog posts

Learn about customer segmentation examples that can boost your marketing strategy, improve engagement, and drive revenue.

Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.

How does your email marketing performance compare? Get the average email open rate, click rate and conversion rates for your industry.

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.

Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimisation (CVO) helps you turn first-time buyers into loyal, high-value customers.

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.