All blog posts

Discover how to build an omnichannel marketing strategy, and the data and technology needed for scaling sustainable growth.

If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.

Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.