Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specialises in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey

24 Feb 2026

Email marketing benchmarks 2026

How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry.

Lizzie Davey

16 Feb 2026

Why choose Klaviyo for WhatsApp marketing?

Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.

Lizzie Davey

14 Nov 2025

9 Boxing Day marketing ideas

Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Lizzie Davey

24 Oct 2025

WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Lizzie Davey

21 Oct 2025

WhatsApp marketing software: what to look for

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

Lizzie Davey

18 Oct 2025

27+ January marketing ideas to boost engagement

Kick start your 2026 - with a January marketing campaigns. 20 ideas to and drive customer engagement as the New Year begins from Klaviyo

Lizzie Davey

2 Sept 2025

Singles' Day marketing ideas

Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalise, automate, and scale every campaign.

Lizzie Davey

11 Aug 2025

Marketing attribution challenges for B2C businesses

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Lizzie Davey

11 Aug 2025

Single touch vs. multi-touch attribution

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.