Lizzie Davey

Posts by this author

In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]

Discover powerful ways to combine SMS and email marketing to grow your business

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalisation, and grow revenue.

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

How to group people based on their personal context to build better relationships and deliver campaigns that resonate.

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.