Skip to main content
Lizzie Davey
Lizzie Davey ist eine freiberufliche Mitarbeiterin, die sich darauf spezialisiert hat, Technologieunternehmen dabei zu unterstützen, fesselnde und spannende Geschichten zu erzählen. Sie verfügt über umfassende Kenntnisse in den Bereichen SEO, Thought Leadership, E-Mail und Content-Strategie. Lizzie lebt in Brighton.

Posts by this author

Lizzie Davey
23 Jun 2025
WhatsApp, SMS and email - how smart brands combine them

In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]

Lizzie Davey
29 May 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business

Lizzie Davey
8 May 2025
Discover 2025's email marketing performance by industry

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

Lizzie Davey
24 Feb 2025
Ultimate ecommerce CDP guide: unlock the value of your customer data

Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalisation, and grow revenue.

Lizzie Davey
13 Feb 2025
How to maximise marketing analytics

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Lizzie Davey
15 Nov 2024
Demographic Segmentation explained + 7 examples

How to group people based on their personal context to build better relationships and deliver campaigns that resonate. 

Lizzie Davey
9 Oct 2024
The ultimate guide to discount pricing strategies that win and retain customers

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

Lizzie Davey
17 Sept 2024
Ecommcerce CDP comparison 2025

A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.

Lizzie Davey
4 Jul 2024
How ecommerce brands can avoid these common AI pitfalls

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.