Omnichannel marketing
Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Featured omnichannel marketing articles

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Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Profile photo of author Mae Rice
Mae Rice
6min read
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Profile photo of author Annie McGreevy
Annie McGreevy
22min read

Omnichannel marketing articles

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4 CPG ecommerce strategies

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Profile photo of author Joshua Ogunjiofor
The state of email and SMS for health and beauty

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

Profile photo of author Sophia Lee
Sophia Lee
7min read
September BFCM checklist

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

Profile photo of author Gabrielle Pitman
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SMS for VIPs

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

Profile photo of author Amy Rigby
Amy Rigby
10min read
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Flash sale email template ideas

Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.

Profile photo of author Gabrielle Pitman
August BFCM checklist

Preparations for BFCM in August are critical for success during black friday/cyber monday. Learn how factors like paid traffic and BFCM roadmaps can help you.

Profile photo of author Joseph Hsieh
Joseph Hsieh
6min read
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BFCM omnichannel tactics to drive sales

Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.

Profile photo of author Annie McGreevy
Annie McGreevy
10min read
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July BFCM checklist

Preparation is critical for the BFCM season, so starting as early as July is encouraged. Learn how strategies such as competitive analysis and A/B testing can help.

Profile photo of author Peyton Fox
Peyton Fox
3min read
Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

Profile photo of author Annie McGreevy