Omnichannel marketing
Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.
Omnichannel marketing articles
Omnichannel marketing
SEO for ecommerce: how to boost you rankingsMay 7, 2021
SEO can be one of the highest performing channels for ecommerce stores. Learn how to maximize your organic visibility and traffic.
Chris Newton
17min read
Omnichannel marketing
What is conversion rate optimization, anyway?Apr 9, 2021
Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.
Aubrey Harper
12min read
Omnichannel marketing
Calculating customer lifetime value (CLV)Jan 15, 2021
Learn how to use a Customer Lifetime Value Calculator to evaluate your marketing strategy, segment your customers, and map out a plan to grow.
Chris Newton
10min read
Omnichannel marketing
What’s a lookalike audience?Aug 27, 2020
Find out how to identify your best customers based on CLTV and use them in Facebook Lookalike audiences to grow your list.
Emily Roberts
7min read