Ecommerce industry
The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Featured ecommerce industry articles

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report
Ecommerce industry
Oct 10, 2023
BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

Profile photo of author Jax Connelly
Jax Connelly
43min read
Ecommerce industry
Aug 25, 2023
How to scale an ecommerce and retail business

Discover one founder’s journey scaling his alcoholic beverage business, and learn tips for establishing your brand in retail and ecommerce.

Profile photo of author Kaleigh Moore
Kaleigh Moore
12min read

Ecommerce industry articles

Image has text that reads "Food & Beverage" along with a bar graph
Ecommerce industry
Sep 19, 2024
4 CPG ecommerce strategies

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Profile photo of author Joshua Ogunjiofor
Ecommerce industry
Sep 18, 2024
The state of email and SMS for health and beauty

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

Profile photo of author Sophia Lee
Sophia Lee
7min read
5 segmentation mistakes to avoid

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Profile photo of author Ben Zettler
Ben Zettler
6min read
Image shows a woman in costume with children, with letters in large white text reading "Halloween Marketing"
Ecommerce industry
Aug 19, 2024
Halloween marketing ideas for Email + SMS

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.

Profile photo of author Tiff Regaudie
Tiff Regaudie
12min read
Ecommerce industry
Aug 16, 2024
Emily McEvilly is our new Chief Customer Officer

Klaviyo welcomes Emily McEvilly as our new Chief Customer Officer. Emily is joining us with over 25 years of experience leading customer success for companies like Workday and Oracle.

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Steve Rowland
2min read
Image has text that reads "Flash sale ideas with templates and examples"
Flash sale email template ideas

Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.

Profile photo of author Gabrielle Pitman
August BFCM checklist

Preparations for BFCM in August are critical for success during black friday/cyber monday. Learn how factors like paid traffic and BFCM roadmaps can help you.

Profile photo of author Joseph Hsieh
Joseph Hsieh
6min read
In black copy on a salmon background that features a watermark of the Pinterest logo, image reads, "tips for a winning Pinterest marketing strategy in 2024."
Ecommerce industry
Jul 29, 2024
Pinterest Integration with Klaviyo

Integrate Pinterest with the Klaviyo platform to seamlessly create personalized Pinterest ad campaigns and leverage first-party data in Klaviyo for greater ROAs.

Profile photo of author Anthony DelPizzo