Grace Lau
Klaviyo
Grace Lau
Grace is a research-focused writer and editor who specializes in producing content that highlights company thought leaders. She has led content at companies in a variety of industries from AI to fintech, and today, she provides content consulting services to leading SaaS businesses.
Posts by this author
Grace Lau
Sep 24, 2024
Home and Garden industry report

Home & garden businesses have a prime shot at capturing consumers’ attention, according to new research. Klaviyo’s 2024 state of ecommerce report reveals that 72% of large home & garden retailers have seen higher profits over the last 12 months, while 70% report higher margins—and nearly all (92%) expect to see revenue increases this year. […]

Grace Lau
Aug 5, 2024
10 components of successful email marketing campaigns

Want to learn how to start a successful email marketing campaign? Follow these critical email components to ensure you drive maximum campaign results.

Grace Lau
Aug 1, 2024
Speed up email writing with AI

Email campaigns are much less time-consuming with AI-generated emails. Learn our 6 methods for creating prompts, templates, and subject lines, faster.

Grace Lau
Aug 1, 2024
Use AI for SMS marketing

Using AI for SMS marketing is effective when done correctly. Learn some strategies to generate the copy you want and some examples that show how to do it.

Grace Lau
Jul 29, 2024
Pin to win: 12 tips for a winning Pinterest marketing strategy in 2024

Discover campaign success with top Pinterest marketing strategies. Learn how cross-promotion, using rich pins, and integrating with Klaviyo helps boost performance.