Grace Lau
Klaviyo
Grace is a research-focused writer and editor who specializes in producing content that highlights company thought leaders. She has led content at companies in a variety of industries from AI to fintech, and today, she provides content consulting services to leading SaaS businesses.
Posts by this author
Grace Lau
10 components of successful email marketing campaignsAug 5, 2024
Want to learn how to start a successful email marketing campaign? Follow these critical email components to ensure you drive maximum campaign results.
Grace Lau
14min read
Grace Lau
Speed up email writing with AIAug 1, 2024
Email campaigns are much less time-consuming with AI-generated emails. Learn our 6 methods for creating prompts, templates, and subject lines, faster.
Grace Lau
6min read
Grace Lau
Use AI for SMS marketingAug 1, 2024
Using AI for SMS marketing is effective when done correctly. Learn some strategies to generate the copy you want and some examples that show how to do it.
Grace Lau
7min read
Grace Lau
Pin to win: 12 tips for a winning Pinterest marketing strategy in 2024Jul 29, 2024
Discover campaign success with top Pinterest marketing strategies. Learn how cross-promotion, using rich pins, and integrating with Klaviyo helps boost performance.
Grace Lau
12min read