Ben Zettler

Posts by this author

Discover 9 expert-backed Cyber Monday strategies—from cross-channel messaging to data-driven offers—that drive results without discounting your brand.

BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.