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1 Aug 2023
Your guide to welcome email automations

Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.

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25 Jul 2023
Why ecommerce reviews matter—and how to get them

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.

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11 Jul 2023
Why shipping confirmation emails are more than transactional

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

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4 Jul 2023
Identify the best time to send emails

The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.

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27 Jun 2023
SMS Short Code UK Guide

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

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20 Jun 2023
Predicting churn risk with CLV model

Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.

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13 Jun 2023
How to write great subject lines + 21 examples

Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation

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18 Apr 2023
Email marketing tips

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalisation, automation, and more.

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1 Nov 2022
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.