SMS marketing
SMS marketing is quickly emerging as a tablestake for ecommerce brands looking to grow their customer lifetime loyalty, and their owned marketing revenue. And while SMS messages are short, the time you spend on perfecting your team's SMS strategy shouldn't be.

SMS marketing articles

Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."
SMS marketing
Mar 7, 2024
10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

Profile photo of author Emily Riedy
Emily Riedy
14min read
In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.
SMS marketing
Feb 8, 2024
2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Profile photo of author Jax Connelly
Jax Connelly
15min read
In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.
SMS marketing
Jan 24, 2024
Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
SMS marketing
May 1, 2023
10 SMS integrations to un-silo SMS marketing

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

Profile photo of author Jessica Schanzer
SMS marketing
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read
2023 email and sms marketing trends
SMS marketing
Jan 10, 2023
11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

Profile photo of author Mae Rice
Mae Rice
19min read
SMS marketing
Nov 13, 2022
The SMS marketing consumer sentiment report: how your brand can win more customers via text

“You up?” Everyone knows you’re not supposed to send that text. But what texts are you supposed to send? And when? How many? Text messaging is a genre. And the conventions of any genre need to be learned, even when you’re writing to loved ones you’ve known for years. For messages coming from ecommerce brands, […]

Profile photo of author Annie McGreevy
Annie McGreevy
26min read
SMS marketing
Oct 20, 2022
SMS marketing myths debunked

SMS marketing myths make users wary of the channel. Here we debunk those marketing myths to help you get set up and grow the channel.

Profile photo of author Kaleigh Moore
Kaleigh Moore
20min read