What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Check out these best practices for creating email subject lines that resonate with your audience and increase email engagement.

Welcome emails have a crucial role in building great customer relationships. Learn how to write a great welcome email backed by experts.