Tiff Regaudie

Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.

Posts by this author

Tiff Regaudie

Dec 7, 2023

5 churn reduction strategies to combat & prevent churn

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Tiff Regaudie

Dec 7, 2023

Predicting churn risk with a CLV model

Learn more about how Klaviyo’s churn models work with your customer data to forecast churn and increase customer retention.

Tiff Regaudie

Dec 5, 2023

Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

Tiff Regaudie

Oct 12, 2023

Customer loyalty program tips for growth

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

Tiff Regaudie

Sep 14, 2023

Marketing automation that feels human

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Tiff Regaudie

Sep 7, 2023

Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Tiff Regaudie

Jun 28, 2023

Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Tiff Regaudie

Jun 22, 2023

Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Tiff Regaudie

May 23, 2023

Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.