A strategic breakdown of 6 email campaigns from real brands, complete with tactical execution and results to inspire your campaigns.

Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.

Here are the most common customer churn reasons what how you can respond to improve your customer retention.

Here are 5 churn reduction strategies that your marketing team can implement to both combat and prevent churn in the first place.

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.