WhatsApp marketing campaigns
Reach customers on their terms in the world’s most popular messaging app
What is WhatsApp marketing?
WhatsApp marketing lets brands build real-time, interactive messaging campaigns that engage customers across the lifecycle—from product discovery to purchase to support.
With Klaviyo, marketers can send personalised, branded WhatsApp campaigns using real-time data and unified flows—no dev work required. Whether you’re sending a promotion, confirming an order, or following up post-purchase, WhatsApp can be a high-performance channel that drives results.
And because it’s fully integrated into your omnichannel strategy, you can manage WhatsApp alongside email, SMS, and push—all powered by Klaviyo B2C CRM.
Why WhatsApp marketing matters for modern brands
Customers today don’t just want to receive messages—they want to interact. WhatsApp offers:
– Global reach: >3 billion monthly active users worldwide; the dominant messaging app in the UK, France, Spain, and Italy
– High engagement: conversational, mobile-first, and privacy-compliant
– Customer preference: the most trusted and effective channel in many markets, particularly where SMS feels intrusive or email engagement is low
With Klaviyo, WhatsApp becomes part of your broader, global engagement strategy—so every message is timely, relevant, and conversion-ready.
WhatsApp campaign types and use cases
Klaviyo makes it easy to launch WhatsApp campaigns across the full customer journey:
|
Message type |
Example campaign |
Purpose |
|---|---|---|
|
Marketing |
|
|
|
Utility |
Order and shipping confirmations |
Set expectations and build trust. |
|
Authentication |
Secure log-in and verification codes |
Streamline onboarding and account recovery. |
|
Support |
Escalation |
Resolve issues without switching channels. |
|
Loyalty |
“Thanks for 1 year with us!” follow-up |
Strengthen retention and lifetime value. |
Why choose Klaviyo for WhatsApp marketing?
Klaviyo’s WhatsApp solution is built around 4 key pillars that help brands grow faster, smarter, and more globally:
1. Conversational marketing at scale
Launch 1:1 interactions using WhatsApp templates, AI-optimised campaigns, and automation all from the same platform you use for email and SMS:
– Send personalised promotions, loyalty rewards, and back-in-stock alerts.
– Route questions to live agents with the Gorgias integration.
– Launch flows based on real-time behaviour.
2. Built-in compliance and global reach
Easily manage opt-ins, opt-outs, and template approvals so you stay compliant while expanding internationally:
– Templates are auto-approved through Meta, WhatsApp’s parent company.
– Consent tools and subscriber forms come built in.
– Klaviyo’s WhatsApp solution integrates with Klaviyo Data Platform, Klaviyo’s customer data platform, for full customer journey visibility. Every interaction is added to your customer’s profile.
3. Personalisation powered by data
Use customer profile data—like location, purchase behaviour, and engagement history—to tailor every WhatsApp message:
– Launch product match quizzes to collect zero-party data and personalise customer experiences across all channels and touchpoints.
– Personalise content at scale with dynamic content blocks.
– Customise message timing with behaviour-based flows and automations.
4. Connect marketing and service effortlessly
Combine promotional and support experiences in a single branded conversation:
– Start with a campaign; escalate to support with Klaviyo’s Gorgias integration.
– Use automated replies to handle common questions.
– Keep the entire journey—from marketing to service—under one roof.
Key features of Klaviyo’s WhatsApp marketing
|
Features |
Description |
Available on Klaviyo |
|---|---|---|
|
Pre-built templates |
| |
|
Dynamic personalisation |
Use real-time data (location, purchase, loyalty) to customise content. | |
|
Static buttons |
Quick replies, URLs, and phone calls | |
|
Two-way conversations |
Guide purchases or support through real-time threads. | |
|
Consent management |
Capture opt-ins with compliant forms, keywords, and flows. | |
|
Unified flow builder |
Orchestrate WhatsApp, email, SMS, and push together. | |
|
Channel affinity |
Automatically use each customer’s preferred messaging channel. | |
|
Built-in CDP & segmentation |
Power every message with full customer context. | |
|
WhatsApp reporting |
Track clicks, replies, conversions, and revenue with attribution tools. | |
|
Live agent handoff |
Coming soon: Seamlessly escalate to Gorgias or another helpdesk integration. | |
How to get started with WhatsApp marketing in Klaviyo
1. Join the WhatsApp beta (currently invite-only). Request access and provision your WhatsApp Business Account.
2. Build your audience. Collect consent via forms, keywords, or list imports.
3. Choose a template. Select pre-approved WhatsApp templates or build your own in Klaviyo.
4. Personalise and schedule. Add dynamic content, set timing rules, and schedule your send.
5. Monitor and optimise. Use built-in reporting to track engagement and revenue—and refine with A/B tests and attribution insights.
WhatsApp isn’t just another send button. It’s your fastest-growing engagement channel. With Klaviyo, you can turn every campaign into a personalised, trackable, conversion-ready experience—powered by real-time data and built-in automation.