Success stories
From big names brands to brand new start-ups, Klaviyo's success stories explores the nuances of effective marketing strategies at all levels of business to help you unpack what works, what doesn't, and how to optimize your time and resources.

Featured success stories articles

Success stories
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
Success stories
Jun 7, 2023
How Tecovas does BFCM

Start early, and send often—but not to everyone on your list.

Profile photo of author Mae Rice
Mae Rice
6min read

Success stories articles

In lavender font on a lemon yellow background, image copy reads, "Black Friday marketing best practices."
Success stories
Aug 16, 2024
10 expert BFCM marketing tips for 2024

Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.

Profile photo of author Mae Rice
Mae Rice
8min read
Success stories
Jul 24, 2024
Q&A: Inside Helen of Troy's switch to Klaviyo

We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.

Profile photo of author Mae Rice
Mae Rice
10min read
Success stories
Jul 18, 2024
How Wimp Decaf built with Klaviyo from Day 1

Learn how a decaf coffee startup leveraged Klaviyo to kick-start its business in this diary-style blog post, updated monthly.

Profile photo of author Mae Rice
Mae Rice
10min read
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

Profile photo of author Mae Rice
Mae Rice
5min read
Success stories
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Success stories
Apr 16, 2024
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Success stories
Apr 5, 2024
5 tips to grow your email and SMS revenue

Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
8min read