Email marketing
Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

In cotton-colored font on a lemon-colored background, image shows the words "9 STEPS" stacked 4 times on the left. Across the right side of the image, black font reads, "an email marketing strategy that's 'thoughtful, intentional, and value-packed.'" The Klaviyo flag is in the lower right corner in black.
Email marketing
Jun 30, 2022
9 steps to creating a resilient email marketing strategy

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Profile photo of author Tiff Regaudie
Tiff Regaudie
10min read
browse abandonment email
Email marketing
Jun 2, 2022
Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Profile photo of author Tiff Regaudie
Tiff Regaudie
14min read
woman wrapping a present
Email marketing
Dec 9, 2021
Email marketing campaigns: the holiday edition

Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.

Profile photo of author Emily Riedy
Emily Riedy
8min read
Email marketing
Apr 22, 2021
Retargeting and remarketing via email

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]

Profile photo of author Emily Riedy
Emily Riedy
9min read
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Email marketing
Feb 25, 2021
Interpreting email open rates post-14.5

Learn what are the benchmarks for average email open rates and what the trends in your email marketing open rates indicate about your strategy.

Profile photo of author Emily Riedy
Emily Riedy
12min read