Emily Tarvin

With over a decade of experience in CRM and customer retention, specializing in email and SMS activations, Emily currently runs all CRM efforts at a subscription snack box company. Her expertise also extends to CRO and managing digital product experience on the website. Previously she has worked in similar roles at a variety of large and small B2C companies, mainly in retail. Passionate about merging the art and science of marketing, she brings a well-rounded approach to creating impactful customer interactions.
Posts by this author

Emily Tarvin
Subscription business strategy tipsSep 4, 2025
Discover how leading brands use Klaviyo to grow subscription businesses. Learn strategies for upselling, personalization, retention flows, and advanced automations that increase lifetime value and reduce churn.