Marketing strategy articles
Key features to consider when choosing your ecommerce marketing platform.
Find out the best ecommerce marketing practices for earning top spot in the search rankings.
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.
The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.
Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.