Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
BFCM is the single biggest new-customer event of the year8 Oct 2025
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Campaign strategy
Black Friday in Europe – latest consumer data4 Sept 2025
Explore the latest data and growth trends on BFCM across Europe to create a successful Black Friday campaign across the UK, France, Germany, and beyond.
Campaign strategy
Singles' Day marketing ideas2 Sept 2025
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalise, automate, and scale every campaign.
Campaign strategy
Why BFCM is now a year-round strategy for brand growth13 Aug 2025
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday, from list growth and loyalty to omnichannel engagement and AI-powered personalisation.
Campaign strategy
Marketing attribution challenges for B2C businesses11 Aug 2025
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Campaign strategy
Single touch vs. multi-touch attribution11 Aug 2025
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Campaign strategy
9 omnichannel marketing examples 11 Aug 2025
Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.
Campaign strategy
10 Black Friday marketing tactics consumers love4 Aug 2025
Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
10 proven omnichannel strategies to drive BFCM sales8 Jul 2025
Our omnichannel marketing strategies for Black Friday and Cyber Monday are very effective. Learn how factors like social proof and testing can increase revenue.