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All blog posts
22 Oct 2024
Strategies for advanced customer journeys
Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.
All blog posts
9 Oct 2024
The ultimate guide to discount pricing strategies that win and retain customers
Discover the benefits of a Discount Pricing Marketing Strategy powered by automations : activate, reengage and convert customers throughout the lifecycle
All blog posts
3 Oct 2024
Using Jobs to be Done for personalised customer journeys
Jobs to be Done is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
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2 Oct 2024
New research: shoppers want Black Friday to start earlier
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.
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20 Sept 2024
A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
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17 Sept 2024
Ecommcerce CDP comparison 2025
Guide to understanding the values of Customer Data Platforms (CDP) for your ecommerce business.
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4 Sept 2024
Maintain deliverability with tighter sender requirements
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.
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22 Aug 2024
6 steps to stay compliant when sending texts in France
SMS marketing in France is subject to time restrictions and regulations. Stay compliant with this guide to SMS marketing in France.