All blog posts

All blog posts
Strategies for advanced customer journeys22 Oct 2024
Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.

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Klaviyo now in 5 additional languages: Use a platform that speaks the same language as you16 Oct 2024

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The ultimate guide to discount pricing strategies that win and retain customers9 Oct 2024
Discover the benefits of a Discount Pricing Marketing Strategy powered by automations : activate, reengage and convert customers throughout the lifecycle

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Using Jobs to be Done for personalised customer journeys3 Oct 2024
Jobs to be Done is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

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New research: shoppers want Black Friday to start earlier2 Oct 2024
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.

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A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples20 Sept 2024
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.

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Ecommcerce CDP comparison 202517 Sept 2024
Guide to understanding the values of Customer Data Platforms (CDP) for your ecommerce business.

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Maintain deliverability with tighter sender requirements4 Sept 2024
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

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6 steps to stay compliant when sending texts in France 22 Aug 2024
SMS marketing in France is subject to time restrictions and regulations. Stay compliant with this guide to SMS marketing in France.