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Tracey Wallace

Director, content strategy - open in a new tab Klaviyo
Tracey Wallace
Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
23 Jun 2025
RCS vs. SMS vs. MMS

SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]

Tracey Wallace
20 Jun 2025
Meet the consumer where they scroll

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

Tracey Wallace
3 Apr 2025
3 ways to drive revenue now

Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.

Tracey Wallace
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Tracey Wallace
4 Dec 2024
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Tracey Wallace
13 Jun 2024
7 TikTok ecommerce strategies to boost sales

Find out how ecommerce marketers can master TikTok to boost engagement, reach, and sales.