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Tracey Wallace

Tracey Wallace

Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology––or what we all call today, "ecommerce."

Posts by this author

Tracey Wallace
19 Nov 2025
Consumer behaviour shifts are already impacting BFCM predictions
Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping
Tracey Wallace
6 Nov 2025
The BFCM browsing boom
Ecommerce browsing is booming—product views up 37% YoY. Learn how to turn browsers into buyers this BFCM 2025 with Klaviyo’s AI and personalisation insights.
Tracey Wallace
21 Oct 2025
6 Data-Backed BFCM 2025 Trends
From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.
Tracey Wallace
8 Oct 2025
BFCM is the single biggest new-customer event of the year
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Tracey Wallace
25 Sept 2025
Klaviyo Advances AI-first B2C CRM
Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.
Tracey Wallace
23 Sept 2025
Holiday browsing spikes just 10 days before Black Friday
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.
Tracey Wallace
9 Sept 2025
1 in 4 dollars is made in peak season
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Tracey Wallace
25 Jun 2025
K:LDN 2025 - 10 takeaways
Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.
Tracey Wallace
23 Jun 2025
RCS vs. SMS vs. MMS
Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.