Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author

Annie McGreevy
FAQs for migrating to Klaviyo 18 Aug 2025
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Annie McGreevy
10 proven omnichannel strategies to drive BFCM sales8 Jul 2025
Our omnichannel marketing strategies for Black Friday and Cyber Monday are very effective. Learn how factors like social proof and testing can increase revenue.

Annie McGreevy
How to create a newsletter: 10 steps to conversions3 Jun 2025
Learn how to create an email newsletter that converts with this 10-step plan that delivers real value to your readers

Annie McGreevy
2025 Marketing trends31 Jan 2025
Unlock 2025's must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.

Annie McGreevy
Go behind the scenes of Klaviyo AI3 Jul 2024
New AI tools roll out nearly every day. Learn about the intricacies behind Klaviyo AI's development with the people who built it.

Annie McGreevy
How to prepare for Gmail + Yahoo's new sender requirements1 Mar 2024
Avoid the risk of lost or blocked emails, ensure you meet Google and Yahoo’s email sender requirements which came into effect in 2024.

Annie McGreevy
How to get leadership on board to use Klaviyo13 Feb 2024
If you’re convinced by Klaviyo and looking to replatform, here are the steps we suggest for building your business case and getting executive buy in.

Annie McGreevy
Ditch Mailchimp for Klaviyo7 Feb 2024
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Annie McGreevy
8 email click rate tactics to engage subscribers [+examples]18 Dec 2023
Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.