Introducing

The only CRM built for B2C

Stop chasing transactions. Klaviyo turns customers into diehard fans—obsessed with your products, devoted to your brand, fueling your growth.

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Powering 167,000+ relationship-driven brands

Wait, a CRM for B2C?

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Yes! Finally, one platform combining marketing, service, and analytics—for real-time personalisation, smarter decisions, and seamless growth.

Marketing

Email marketing
Mobile Push
Reviews
SMS marketing
Customer hub
Benchmarks
Reporting
Profiles
Integrations
Klaviyo AI

Send messages that make an impact, on all the right channels

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Email marketingSMS marketingMobile pushReviewsWeb formsFlowsCampaigns

Service

Personalise customer service for happier customers and more sales opportunities

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Customer Hub

Analytics

Fully understand what’s working and what’s next, without all the noise

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BenchmarksKlaviyo AIMarketing Analytics

Data platform

Unify all your data to see the full story of each customer and anticipate their wants

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Integrations and APIsSegmentsAdvanced KDPAdvanced KDP

More personal, longer-lasting customer relationships—at scale

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Accelerating and optimising your success with Klaviyo AI

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Fueling growth for brands that don’t settle

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“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”
Becca Millstein
Co-founder and CEO, Fishwife
“It’s helped us understand what our data’s telling us, and drive a better customer experience.”
Don Smolik
Director of lifecycle marketing, Made In
“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”
Katherine Cabe
Senior director of retention, AS Beauty Group

Inspiring your next move with insights and resources

What is a B2C CRM?

Learn what a B2C CRM is, and how it is different from traditional CRMs.

The B2C CRM playbook.

Build a B2C CRM strategy that transforms your customer experience and drives revenue.

Marketing automation in the consumer era.

Scale your personalisation efforts with marketing automation built specifically for B2C brands.

Marketing Analytics for B2C brands.

Go beyond performance reporting to get a clearer picture of your customer and what impacts their behavior.

Unify your data.

Delight your customers.

Drive real growth.

Klaviyo B2C CRM is your unified platform for building smarter digital relationships.

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